2019 Marketing Research Symposium
April 26, 2019


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ABOUT THE INVITED 2019 SPEAKERS                                                                                                      

Gina Colarelli O’Connor is Professor of Innovation Management at Babson College, where she conducts research and develops curriculum for graduate education based on her findings on Breakthrough Innovation in large established companies. Until January 2019 she was at the Lally School of Management at Rensselaer Polytechnic Institute, where she held the roles of Professor of Marketing and Innovation Management, Associate Dean for Academic Affairs, Director of the MBA program, Director of the Severino Center for Technological Entrepreneurship and Director of the Radical Innovation Research Program.  Gina has published papers in leading journals including Journal of Product Innovation Management, Organization Science, Journal of Marketing and Journal of Business Venturing.  Five of her papers have received best paper of the year awards in their respective journals.  Gina has co-authored three books on breakthrough innovation. The second of those: Grabbing Lightning: Building a Capability for Breakthrough Innovation, was named one of the top three business books of the year by Strategy + Business Magazine. In 2018 she was named a Crawford Fellow by the PDMA, one of only six recipients of that award.

Adrian Ward is an Assistant Professor of Marketing at the University of Texas at Austin. Professor Ward’s research focuses on understanding how our relationships with technology and other people influence attention, knowledge, and decision-making. His research in this area has examined how the mere presence of one’s own smartphone affects cognitive capacity, how Googling for information affects people’s  beliefs about their own knowledge, and how sharing responsibility with a relationship partner causes expertise to develop (or not) on a “need-to-know basis.” His research has been published in journals including the Journal of Consumer Research, Psychological Science, and the Journal of Experimental Psychology, and covered by popular press outlets including The Wall Street Journal, The New York Times, The Atlantic, and Scientific American. He received his Ph.D. in psychology from Harvard University in 2013.

Juliana Schroeder is a professor in the Management of Organizations group at the Haas School of Business. She is a faculty affiliate in the Social Psychology Department, the Cognition Department, and the Center for Human-Compatible AI at UC Berkeley. Schroeder researches how people navigate their social worlds: first, how people form inferences about others' mental capacities and, second, how these inferences influence their interactions. In particular, she studies how language affects the expression of one’s own—and the evaluation of others’—mental capacities. Her research has been published in a wide range of academic journals and in several book chapters. It has been featured by media outlets such as the New York Times, Washington Post, Harvard Business Review, NPR, and the Today Show. She has received funding from the National Science Foundation and awards from the Association for Psychological Science and the American Psychological Association.