2018 Marketing Research Symposium
May 4, 2018


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ABOUT THE INVITED SPEAKERS                                                                                                      

Karen Winterich is the Frank and Mary Smeal Associate Professor of Marketing at the Smeal College of Business at Penn State University. Karen conducts research examining consumers’ social identities as well as (im)moral and sustainable behavior. Her research is published in the Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing, among others. She serves as an Associate Editor for the Journal of Marketing Research and Journal of Consumer Psychology and is on the Editorial Review Board at the Journal of Consumer Research. Karen was recently recognized as one of the most productive scholars publishing in AMA journals over the last 10 years. She received her Ph.D. from the University of Pittsburgh in 2007.

David A. Schweidel is a Professor of Marketing at the McDonough School of Business at Georgetown University. Schweidel's research focuses on the development and application of statistical models to understand customer behavior and inform managerial decisions in social media and customer relationship management contexts. His body of work has garnered numerous awards (Caldwell, Gaumnitz, and MSI's Buzzell), recognition by the Marketing Science Institute’s Young Scholar program, and put him on Poets and Quant’s “Top 40 Under 40" business professors. He is the author of Profiting in the Data Economy and Social Media Intelligence. Schweidel received his Ph.D. in marketing from The Wharton School at the University of Pennsylvania.

Daniel Goldstein is Principal Researcher at Microsoft Research in New York City and a Distinguished Scholar and Adjunct Professor at Wharton. He was previously a professor at London Business School and taught or researched at Yahoo Research, Columbia University, Stanford University, Harvard University, and Germany’s Max Planck Institute, where he was awarded the Otto Hahn Medal in 1997.  In 2015, Dan was elected President of the Society for Judgment and Decision Making, which is the largest academic organization in Behavioral Economics. He sits on the Academic Advisory Board of the UK's Behavioral Insights Team (“Nudge Unit”). He received his Ph.D. in 1997 from the University of Chicago.