2018 Marketing Research Symposium
May 4, 2018


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2018's INVITED TALKS                                                                              REGISTER NOW         

  Three leading scholars share their latest research on consumer decision-

  making and marketing in innovation and technology mediated contexts.



Daniel Goldstein

Principal Researcher, Microsoft Research

& University of Pennsylvania (Wharton)


Talk: 'Does Interpretable A.I. Affect 

Decision-Making?'


David Schweidel

Georgetown University 

McDonough School of Business




Karen Winterich

Penn State University

Smeal College of Business


Talk: 'Self-Structure and Identity-

Based Targeting'





PRESENT YOUR RESEARCH POSTER

We are again offering the opportunity to present a poster of your working research in the afternoon session. 


Click here for information.

Join us at the Lazaridis School on Friday, May 4 

for a day of new research perspectives and networking 

with faculty, PhD students and invited practitioners.


   REGISTER NOW




                                                                     

                                                                                                WILFRID LAURIER UNIVERSITY     Waterloo | Brantford | Kitchener | Toronto