2018 Marketing Research Symposium
May 4, 2018

Click here to edit title

Click here to edit subtitle

2018's INVITED TALKS                                                                              REGISTER NOW         

  Three leading scholars share their latest research on consumer decision-

  making and marketing in innovation and technology mediated contexts.

Daniel Goldstein

Principal Researcher, Microsoft Research

& University of Pennsylvania (Wharton)

Talk: 'Does Interpretable A.I. Affect 


David Schweidel

Georgetown University 

McDonough School of Business

Talk: 'Content Dynamics in 

Social Media'

Karen Winterich

Penn State University

Smeal College of Business

Talk: 'Self-Structure and Identity-

Based Targeting'


We are again offering the opportunity to present a poster of your working research in the afternoon session. 

Click here for information.

Join us at the Lazaridis School on Friday, May 4 

for a day of new research perspectives and networking 

with faculty, PhD students and invited practitioners.



                                                                                                WILFRID LAURIER UNIVERSITY     Waterloo | Brantford | Kitchener | Toronto