2017 Marketing Research Symposium
April 7, 2017


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THANKS!... FOR ANOTHER GREAT SPRING DAY 
HEARING
 AND TALKING ABOUT NEW RESEARCH.

 

THE 2017 SYMPOSIUM


This year's event (April 7, 2017) brought two interesting keynote talks, including novel work on consumers who are consumed by deals from Hope Schau (University of Arizona) and research suggesting managers might want to think twice about responding to negative online consumer reviews from Dina Mayzlin (University of Southern California). A great poster session by faculty and students from several Ontario universities shared new research on everything from artificial intelligence to virtual reality, product recalls, internationalization, and stress effects on persuasion. While the wild April storm kept Daniel Goldstein (Microsoft Research & London Business School) stuck at La Guardia, we'll try to bring him up next year!

 
 

THE 2016 SYMPOSIUM

Research faculty and students from 13 Ontario universities and colleges, plus invited guests from tech start-ups (e.g. Accelerator, Communitech) and industry leaders (e.g. Amazon, Google) joined us in Waterloo on April 21, 2016.


David Bell (University of Pennsylvania, Wharton) presented his research on the impact of location in the real world on decision making in the digitized world of e-commerce. Donna Hoffman (George Washington University) shared exciting conceptual work on the next Internet era: shifting from today's social networks to the emerging network of things. Gerard Tellis (University of Southern California) discussed the downside of prior innovation success (i.e., the "incumbent's curse") and how to avoid it. We closed out the day with cocktails and research posters presented by marketing PhD and MSc students from Ontario universities.

 
 

THE 2015 SYMPOSIUM

Faculty and PhD student attendees from over ten Ontario universities met at Laurier and CIGI's Balsillie Building in Waterloo on April 29, 2015. Gavan Fitzsimon's (Duke University) presented his work on the impact of non-conscious factors in judgment and decision-making, such as consumers' implicit preference for "churchy malls." Ashlee Humphrey (Northwestern University) shared her new research exploring the legitimization of gambling and social media. David Godes (University of Maryland) introduced a novel approach to uncovering evidence of consumer learning in online social networks.